About Me

Alex Lefranc


A Visual Designer and Strategist who enjoys working with People, Ideas and Products.


I consider myself a creative thinker whose interests are focused in design, innovation strategies and business communications. With over ten years or experience working at different organizations, I have a clear understanding of brand development, marketing strategy and experience design. My previous education includes a bachelor degree in Graphic Design and a postgraduate degree in Design Management. I am presently based in Toronto, Canada and currently work as a Senior Designer.

In addition to my passion for design, I love to play arcade games, enjoy outdoor activities and spend quality time with family and friends. Most recently, trying to learn how to dance like a pro.


I have been lucky enough to work with fantastic people in all kind of projects. From cleaning files to building brands, there is always too much to learn.

Download my CV

Good design is a lot like clear thinking made visual.

— Edward Tufte

Alex Lefranc | Toronto based Visual Designer